2025
002.MIU MIU TALES #12 TAKEOVER
CLIENT
TYPOLOGY
YEAR
Miu Miu
Brand Activation
2025

The Miu Miu Women’s Tales #12 pop-up translates the film ‘That One Day’, one of Miu Miu’s acclaimed Women’s Tales short films, into an immersive spatial journey where the protagonist’s story unfolds through spatial design. Visitors move through a reclaimed male-coded skate environment, discovering a curated capsule of iconic and custom Miu Miu pieces along the way. The experience places the visitor as the protagonist of the film, bringing them on a journey of self-discovery, friendship, and belonging.